Digital marketing involves promoting a business’s products or services through online channels like websites, social media, search engines, and email.
It helps you reach more customers, build brand awareness, generate leads, and increase sales — all through cost-effective and measurable methods.
- No. Even physical or local businesses benefit from digital marketing by appearing on Google Maps, running local ads, or engaging customers through social media.
Digital marketing refers to the promotion of products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It’s how businesses connect with current and potential customers online.
It allows businesses to:
Reach a global audience
Target specific demographics
Track performance in real time
Lower advertising costs compared to traditional media
Engage directly with customers
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Content Marketing
Social Media Marketing (SMM)
Email Marketing
Affiliate Marketing
Influencer Marketing
Mobile Marketing
Organic marketing includes free methods like SEO, blogging, and social media posts.
Paid marketing includes advertising like Google Ads, Facebook Ads, or sponsored content.
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